For all of us disc brake users, the Duke is available without cantilever brake bosses.Ī handlebar-mounted remote lockout lever is standard equipment on the SID ?World Cup? and the Psylo Race forks?and can be had as an option for the SID Team, Psylo SL and Duke Race models. The new versions have rubberized knobs, the adjustable travel U-Turn feature and a new color treatment on the sliders that actually looks elegant. This season’s Duke was ‘styled? like a kitchen appliance from an emerging Baltic State sweatshop. The blue ribbon for ?most improved fork? goes to the Duke lineup. RockShock’s ?03 suspension products were better looking and more feature-packed than this year’s fare. Stan’s experience should greatly assist the transition?international ?on-time manufacturing? techniques were perfected by the automotive industry. Every suspension firm that has conducted its manufacturing on the Pacific Rim has been scarred by this experience. SRAM’s plan for RockShox could fail if it doesn?t include a hermetically tight development and testing program. In-house manufacturing enables a company to acknowledge and respond to problems far more quickly. The downside of the move is when a production error occurs, the time interval between the moment of its discovery and retooling at the factory to fix the mistake, often exceeds the OEM assembly cycle for the model year (a bike company’s worst nightmare). The best outcome for the switch to the Pacific Rim will be more competitive pricing for the OEM manufacturers in the region, and big savings for aftermarket customers in this country.
production to Taiwan starting in 2004, where some entry level product is currently being produced. Stan’s task will be to successfully move the made-in U.S.A. Gingrich comes from Detroit, where he was a production consultant to the automotive industry. Stan Gingrich was hired by SRAM as RockShox’s General Manager. The most famous name in cycling suspension products was purchased in a white knight deal by SRAM a short while ago and we met some new faces at the RockShox 2003 product introduction in Durango, Colorado.
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